Segarra Oña, María del Val; Peiró Signes, Angel; Cervelló Royo, Roberto Elías(Springer Verlag (Germany), 2015-12-01)
This paper examines key aspects in the innovative behavior of the
construction firms that determine their environmental orientation while innovating.
Structural equation modeling was used and data of 222 firms retrieved ...
Peiró Signes, Angel; Segarra Oña, María del Val; Meseguer Santamaria, Leticia; Mondejar Jimenez, Jose(Iasi, Romania; Gheorghe Asachi Technical University of Iasi, 2013-10)
[EN] Eco-innovation, understood as innovation clearly focused toward sustainable development, is a key element in the articulation of both public policies and actions at the corporate level as it is a determining differentiating ...
[EN] The environmental orientation of companies is key for firms to gain a competitive
advantage against peers. However, the high level of novelty and uncertainty involved
with eco-innovations requires additional knowledge ...