[EN] The tool presented in this article can be applied as an ecological measure for evaluating decision-making processes in risky situations. It can be used in different contexts from both Occupational Safety and Health ...

[ES] El avance tecnológico ha abierto nuevas formas de presentación de productos que pueden contribuir a mejorar los procesos de diseño y comercialización de los mismos. En este contexto, existen algunos estudios contradictorios ...

El Objetivo General del estudio consiste en establecer una metodología de análisis del comportamiento de la mirada, mediante técnicas de eye tracking, en el estudio de la información de venta de promociones inmobiliarias. ...

[EN] This work aims to demonstrate that product design and packaging must be aligned with the point of sale and its social purpose. Manufacturing engineering is responsible for the design, development and improvement of ...

[EN] The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart ...

This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, ...

In this work, we have studied the viability of a novel technique to estimate the POR that only requires video feed from a consumer camera. The system can work under uncontrolled light conditions and does not require any ...

[EN] The core symptoms of autism spectrum disorder (ASD) mainly relate to social communication and interactions. ASD assessment involves expert observations in neutral settings, which introduces limitations and biases ...

[EN] This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed to other toys that are focused solely on leisure. This empirical research ...