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Listar por palabra clave "Facebook ads"

Mostrando ítems 1-2 de 2

Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

Calvo, Dafne; Cano-Oron, Lorena; Baviera, Tomás (MDPI AG, 2021-07)

[EN] Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model ...
Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain

Baviera, Tomás; Javier Sánchez-Junqueras; Rosso, Paolo (Universidad de Navarra, 2022)

[EN] Facebook's advertising platform provides political parties with an electoral tool that enables them to reach an extremely detailed audience. Unlike television, the sponsored content on Facebook is seen only by the ...

Mostrando ítems 1-2 de 2