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Listar por palabra clave "Formulation and implementation of strategy"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Formulation and implementation of strategy"

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    New Strategic Direction and Reestructuring. The NH Hotel Group case 
    De Diego, E.; Susaeta-Erburu, Lourdes; Pin-Arboledas, Jose Ramon; Suárez-Ruz, María Esperanza (UNIVERSIA, 2016)
    [EN] This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by ...