[EN] The tool presented in this article can be applied as an ecological measure for evaluating decision-making processes in risky situations. It can be used in different contexts from both Occupational Safety and Health ...
Caballero Falcó, Raúl(Universitat Politècnica de València, 2023-07-31)
[ES] Comprender las preferencias de los consumidores no es una tarea sencilla, ya que dentro de éstas se incluyen factores conscientes e inconscientes que dificultan su estudio. Recientemente, las técnicas de neurociencia ...
Llanes-Jurado, José; Lucia A. Carrasco-Ribelles; Alcañiz Raya, Mariano Luis; Soria-Olivas, Emilio; Marín-Morales, Javier(Elsevier, 2023-11-15)
[EN] Researchers increasingly use electrodermal activity (EDA) to assess emotional states, developing novel appli-cations that include disorder recognition, adaptive therapy, and mental health monitoring systems. However, ...
[EN] Most product evaluations rely on questionnaires to convert subjective data, or user opinion, to objective data. However, some users may feel. inhibited or unable to decide in cases where product differences are very ...
[EN] This paper analyzes the stimuli used in fashion footwear stores to activate emotions and drive consumer purchasing decisions. The efficiency of the stimuli launched in a fashion shoe store was empirically analyzed. ...
MENGUAL RECUERDA, ANA; Tur-Viñes, Victoria; Juárez Varón, David(Frontiers Media SA, 2020-08-04)
[EN] Gastronomic experiences offer a set of stimuli that affect the customer's perception of chef-designed food. This empirical study aims to analyze the influence on the consumer, at a cerebral level, of the stimuli ...
Juan Ripoll, Carla de(Universitat Politècnica de València, 2021-09-02)
[ES] Comprender el comportamiento humano en situaciones de riesgo, cómo los factores individuales y externos influyen en nuestras decisiones y en qué medida es posible influir y modificar nuestros comportamientos, constituye ...