Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio; Galvan, Nicolas R.(Editorial Universitat Politècnica de València, 2024-07-16)
[EN] This study examines the role of coherence in AI-generated online reviews and its effect on perceived authenticity and consumer trust. By applying advanced metrics like BERT Score, BART Score, and Disco Score, the ...