Baviera Puig, Maria Amparo; Roig Tierno, Honorat; Buitrago Vera, Juan Manuel; Mas Verdú, Francisco(Taylor & Francis (Routledge): SSH Titles, 2012)
Advances in geographical information systems have contributed to location andmarketing
design strategies on the part of retailers. The techniques used in this field are based on
delimiting trade areas and spatial analysis. ...