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Listar por palabra clave "Implicit Association Test (IAT)"

Mostrando ítems 1-2 de 2

Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)

Piqueras Fiszman, Betina; Spence, Charles (ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD, 2011)

[EN] We report a study designed to investigate consumers' crossmodal associations between the color of packaging and flavor varieties in crisps (potato chips). This product category was chosen because of the long-established ...
Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging

Piqueras Fiszman, Betina; Velasco, Carlos; Spence, Charles (Elsevier, 2012-09)

We report a study designed to investigate consumers' crossmodal associations between the colour of product packaging and flavour varieties in crisps (potato chips) among Colombian and British consumers, using two methods. ...

Mostrando ítems 1-2 de 2