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Mostrando ítems 1-2 de 2

Beyond Reality: Exploring the effect of different virtual reality environments on visual assessment of cakes

Alba-Martínez, José; Alcañiz Raya, Mariano Luis; Martínez-Monzó, Javier; Cunha, Luis; García-Segovia, Purificación (Elsevier, 2024-03)

[EN] Visual assessment triggers physiological, emotional, and cognitive responses in consumer behavior. This confluence of signals can be influenced by context, which plays a crucial role in eating behavior. The strategies ...
Impact of context in visual evaluation of design pastry: Comparison of real and virtual

Alba-Martínez, José; Sousa, Pedro Manuel; Alcañiz Raya, Mariano Luis; Cunha, Luís Miguel; Martínez-Monzó, Javier; García-Segovia, Purificación (Elsevier, 2022-04)

[EN] Virtual reality is becoming an opportunity for multidisciplinary collaboration, including sensory science. The main objective of this work was to compare visual expectations generated by five real cakes evaluated in ...

Mostrando ítems 1-2 de 2