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Marketing strategy for a new restaurant concept in Latvia: Organic Fast Food

Diaconu, Adriana (Universitat Politècnica de València, 2014-02-20)

The main goal is the presentation of a proposal for communication mix for the promotion of this new restaurant concept. Secondary goals: - Market description and social-cultural environment where this concept is more ...
Study of e-commerce trends based on customer characteristics in Latvia

Babics, Igors; Zvirgzdiņa, Rosita (Editorial Universitat Politècnica de València, 2022-09-20)

[EN] The current topics of e-commerce studies in Latvia are examined and basic directions of research are highlighted. The key trends of e-commerce development processes in the country are analyzed, based on the study ...
The development trends of the main drivers for attracting students into the tertiary education sector in Latvia – distance learning and internationalization

Skvorcovs, Aleksandrs; Titareva, Tatjana; Igors, Graurs (Editorial Universitat Politècnica de València, 2018-07-02)

[EN] The European Union (EC-JRC, 2010), has stressed that higher education must change and adapt to economic and social needs, that institutional change is essential to educational innovation, and that information and ...

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