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Listar por palabra clave "Loyalty"

Mostrando ítems 1-11 de 11

Co-creation innovation for business programs for educational institutions

Peralt Rillo, Agustín (Universitat Politècnica de València, 2015-06-10)

[EN] Nowadays, universities are finding they have more and more competition regarding postgraduate programs. As educational institutions increase the offer, the need for them to improve their knowledge about the postgraduate ...
Connecting passenger loyalty to preferences in the urban passenger transport: Trends from an empirical study of taxi vs. VTC services in Spain

de-Miguel-Molina, María; de-Miguel-Molina, Blanca; Catalá-Pérez, Daniel; Santamarina-Campos, V. (Elsevier, 2021-12)

[EN] Taxi service and private-hire driver companies (VTCs) offer their services through online platforms to cater for passenger demand yet there is a lack of studies as to who these passengers are, what their demands are ...
Influencia de la confianza directiva y el compromiso de los empleados como determinantes de la lealtad y fidelización del cliente a través de las redes sociales en las relaciones contractuales prepago en operadoras de Telefonía Móvil.

Gil Conesa, Ignacio (Universitat Politècnica de València, 2022-05-16)

[ES] Esta investigación se ha centrado en la identificación de qué servicios pueden ser considerados como determinantes como competitivas, en las relaciones prepago con sus clientes, por parte de las principales operadoras ...
Marketing experiencial en el sector de la restauración: la influencia de los sentidos en la elección del consumidor

Moreno Montes, Ana (Universitat Politècnica de València, 2024-04-10)

[ES] La industria de la restauración es altamente competitiva y la fidelidad del cliente es crucial. Los restaurantes se esfuerzan por ofrecer una experiencia gastronómica única y memorable a sus clientes. En este contexto, ...
Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain

Carrascosa López, Conrado; Carvache-Franco, Mauricio; Carvache-Franco, Wilmer (MDPI AG, 2021-07)

[EN] Ecotourism involves visiting natural areas to carry out environmentally friendly activities, contributing to environmental care. The present study aims to: (i) establish the dimensions of the perceived value in ...
Plan de empresa de PlatoFácil, un servicio take away digitalizado y sostenible

Jiménez Moreno, Julián (Universitat Politècnica de València, 2023-09-18)

[ES] En este trabajo de fin de grado se presenta un plan de empresa para un negocio de comidas para llevar o servicio take away que busca procesos eficientes, ser novedoso y sostenible mediante la adopción de tecnología, ...
Principales componentes de la imagen corporativa de entidades culturales

Ramis Carrasco, Maria; Pérez Cabañero, Carmen (Universitat Politècnica de València, 2016-11-30)

[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. ...
Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

Ribes Giner, Gabriela; Peralt Rillo, Agustín (Elsevier, 2016-01-01)

[EN] This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire ...
The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain

Carvache-Franco, Mauricio; Carrascosa López, Conrado; Carvache-Franco, Wilmer (MDPI AG, 2021-10-25)

[EN] Ecotourism is becoming increasingly important in natural parks because it raises the value of the environment for the visitor. The present study aimed to (i) establish the factors of the perceived value in ecotourism ...
The relevance of protected designation of origin like quality indicators for the consumer behaviour. The case of olive oil from Bajo Aragon

Espejel, Joel; Fandos, Carmina; Flavián, Carlos (Universitat Politècnica de València, 2011-10-14)

[EN] In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers’ buying intention. The results show the importance that the consumers ...
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty

Devece Carañana, Carlos Alberto; García Agreda Ballivian, Sergio Rolando; Ribeiro Navarrete, Belén (Taylor & Francis (Routledge), 2015-08)

The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism ...