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Innovating Marketing Undergraduate Curriculum: How Integrating Courses at the Undergraduate Level Enhance Skills and Competencies for New Hires Entering the Workplace

Larson, Erick; Sanjay R., Sisodiya (Editorial Universitat Politècnica de València, 2022-01-19)

[EN] The marketing field continues to evolve as the functions within organizations are constantly changing. New hires are finding that along with the evolving landscape they need to be able to master their field of expertise ...
Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study

Marques, Joaquim; Estima, Ana (Editorial Universitat Politècnica de València, 2021-07-26)

[EN] Marketing education literature is prolific in research dedicated to the best methodologies to provide higher education students with the knowledge as well as the soft and hard skills needed for their future careers ...
Strategies for Inclusive Learning: A Marketing Faculty's Journey with Students with Intellectual and Developmental Disabilities

Estima, Ana; Carvalho, Ana Carolina (Editorial Universitat Politècnica de València, 2024-06-20)

[EN] The Multidisciplinary Individual Study Program (MISP), initiated in 2021 at the University of Aveiro, provides inclusive opportunities for individuals with Intellectual and Developmental Disabilities (IDD) in Higher ...

Mostrando ítems 1-3 de 3