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Listar por palabra clave "Marketing management"

Mostrando ítems 1-2 de 2

Innovating Marketing Undergraduate Curriculum: How Integrating Courses at the Undergraduate Level Enhance Skills and Competencies for New Hires Entering the Workplace

Larson, Erick; Sanjay R., Sisodiya (Editorial Universitat Politècnica de València, 2022-01-19)

[EN] The marketing field continues to evolve as the functions within organizations are constantly changing. New hires are finding that along with the evolving landscape they need to be able to master their field of expertise ...
Leadership skill assessment: Student leadership practices inventory application in a Spanish Marketing Course

Baviera-Puig, Amparo; Escribá Pérez, Carmen; Baviera, Tomás (IATED Academy, 2021-03-09)

[EN] In this research, we analysed the data collected when assessing the "leadership ability" in our University in Bachelor's degree in Business Administration (BBA) as it is becoming a strategic skill in all organizations. ...

Mostrando ítems 1-2 de 2