Peralt Rillo, Agustín; Ribes Giner, Gabriela(Universidad Politécnica de Madrid, 2013-07)
[EN] The present study aims to help universities to develop a proactive market orientation as the precedent for a successful
innovation policy for their postgraduate programs through a deep review of the concepts of ...
[EN] The main objective of this paper is to propose methods and techniques for
successfully implementing an innovative project based on the paradigm of co-creation
innovation for the postgraduate market. This is intended ...