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Listar por palabra clave "Measurement indicators"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Measurement indicators"

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    Competitiveness measurement system in the advertising sector 
    Poveda Bautista, Rocio; García Melón, Mónica; Baptista, Doris C. (SpringerOpen, 2013)
    In this paper a new approach to find indicators that can be used to measure companies’ competitiveness and performance in an efficient and reliable way is presented. The aim is to assist managers of companies within a ...