Buscar en RiuNet

Listar

Mostrando ítems 1-3 de 3

A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work

Saz Rubio, María Milagros del (Walter de Gruyter GmbH, 2018)

[EN] The aim of this article is to examine the meaning potential of images in the enactment or creation of gender stereotypes in a corpus of contemporary British TV commercials. The dimensions outlined in Goffman (1979) ...
Encouraging engineering undergraduates to voice their ideas worth sharing

García-Pinar, Arancha (Universitat Politècnica de València, 2019-05-20)

[EN] TED Talks have these days become a valuable tool for online information dissemination in a wide range of areas of expertise. The use of TED Talks in a course of Technical English offers numerous advantages. TED teaches ...
La representación de la mujer a través de los estereotipos presentes en anuncios de televisión. Un estudio multimodal

Jiménez Rico, Carlos (Universitat Politècnica de València, 2013-06-26)

[ES] Este trabajo analiza cómo los anuncios publicitarios emitidos en televisión con la mujer como destinataria y protagonista proyectan una serie de estereotipos que perfilan identidades de género determinadas, contribuyendo ...

Mostrando ítems 1-3 de 3