RiuNet repositorio UPV
:
Listar por palabra clave

Buscar en RiuNet

Listar

Todo RiuNet

Mi cuenta

Acceder

Ayuda RiuNet

Admin. UPV

Listar por palabra clave "Neurotechnology"

Mostrando ítems 1-2 de 2

A Neurotechnological Study to Quantify Differences in Brain Activity Using Game-Based Learning: Gamification vs. Traditional Teaching

Juárez Varón, David; Juárez-Varón, Manuel Ángel; MENGUAL RECUERDA, ANA; Andres, B. (IGI Global, 2024)

[EN] This research delves into the comparative analysis of brain activity using gamification in the classroom versus traditional teaching. This study aims to employ neurotechnology to record and analyse the impact of active ...
Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli: Case Study - Neurotechnologies vs. AI Predictive Model

Juárez Varón, David; Mengual Recuerda, Ana; Serna-Zuluaga, J.C.; Corvello, Vincenzo (IGI Global, 2024-08)

[EN] This research aims to analyse the current level of accuracy in predicting consumer behaviour in response to brand stimuli using artificial intelligence, comparing the results with an analysis conducted using neuromarketing ...

Mostrando ítems 1-2 de 2