Romero, José Carlos; Olmedilla Fernández, María; Martínez-Torres, Rocío; Toral, Sergio(Editorial Universitat Politècnica de València, 2022-09-20)
[EN] Users spend a significantly amount of time reading and exchanging reviews online in e‑commerce and eWOM communities that help them with their purchase decisions. Source credibility theory is gaining more importance ...
Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio(Editorial Universitat Politècnica de València, 2023-09-22)
[EN] Online reviews in the e-commerce and eWOM communities play a key role in consumers’ purchase decisions. In this regard, one concern is the growth of fake reviews, which directly targets the credibility of platforms ...
[EN] The explosion of cloud services over the Internet has raised new challenges in cloud service selection and ranking. The existence of a great variety of offered cloud services made the users think deeply about the most ...
Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio; Galvan, Nicolas R.(Editorial Universitat Politècnica de València, 2024-07-16)
[EN] This study examines the role of coherence in AI-generated online reviews and its effect on perceived authenticity and consumer trust. By applying advanced metrics like BERT Score, BART Score, and Disco Score, the ...
Candel-Mora, Miguel Ángel(Publicaciones Universidad de Alicante, 2022)
[ES] Con la participación activa de los usuarios en las plataformas de reseñas de productos, los contenidos online generados por los consumidores, y más concretamente, las opiniones de los usuarios se han convertido en una ...
Olmedilla, María; Martínez Torres, Mª del Rocío; Toral, Sergio L.(Editorial Universitat Politècnica de València, 2020-07-10)
[EN] During the last decade, research has shown that identifying helpful reviews
from a big amount of user-generated review data has been a trending topic.
This study proposes a classification system using an adaptive ...
[EN] Online reviews comprise a flood of user-generated content, so to identify the most useful reviews is a vital task. As such, many computational models have been made to automatically analyze the helpfulness of online ...
[ES] En los últimos años, las opiniones en línea de los clientes se han convertido en una parte natural del mercado en línea, tanto para los clientes como para las empresas. Para el sector del alojamiento, un factor clave ...