González-Cruz, Tomás F.; Botella-Carrubi, Dolores; Martínez-Fuentes, C. M.(Springer-Verlag, 2020-09)
[EN] Today's firms, particularly startups, require agile communication to sense and seize opportunities and to adapt to the market as quickly as possible (Picken 2017; Takeuchi and Nonaka 1986). However, scholars have ...