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Listar por palabra clave "Perceived Risk"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Perceived Risk"

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    The effect on purchase intention of social media influencers recommendations 
    Gonzalez-Mohino, Miguel; Cabeza-Ramirez, L. Javier (Editorial Universitat Politècnica de València, 2022-09-20)
    [EN] The present study aims to examine the impact of involvement (measured through fashion conciousness), perceived authenticity of the message, and perceived risk on purchase recommendations made by influencers. Furthermore, ...