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Listar por palabra clave "Personalized marketing"

Mostrando ítems 1-1 de 1

Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation

De Oña, J.; De Oña, R.; López-Maldonado, Griselda (Springer-Verlag, 2015)

[EN] A transit service quality study based on cluster analysis was performed to extract detailed customer profiles sharing similar appraisals concerning the service. This approach made it possible to detect specific ...

Mostrando ítems 1-1 de 1