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Listar por palabra clave "Political communication"

Mostrando ítems 1-13 de 13

Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns

Cano-Oron, Lorena; Calvo, Dafne; Lopez Garcia, Guillermo; Baviera, Tomás (Cogitatio, 2021)

[EN] As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential ...
Disseny d'estratègies Mitjans socials en comunicació electoral d'àmbit local

Perez Lopez, David (Universitat Politècnica de València, 2021-01-13)

[CA] El present treball naix de la necessitat de trobar una metodologia de treball a l'hora de dissenyar una estratègia de comunicació electoral d'àmbit local basada en els mitjans socials. Per això, s'han estudiat els ...
El uso de las redes sociales en política: El caso de Donald Trump

García Ribes, María del Mar (Universitat Politècnica de València, 2017-10-19)

Nowadays, social networks are the battlefield of politics, as it was observed in the 2016 American Elections. The main objective of this study is to explain how Donald Trump and his campaign team used social networks to ...
European leaders unmasked: Covid-19 communication strategy through Twitter

Drylie-Carey, Lindsey; Sánchez-Castillo, Sebastián; Galán Cubillo, Esteban (Ediciones Profesionales de la Informacion SL, 2020-10)

[EN] The coronavirus disease Covid-19 (SARS-CoV-2) pandemic is exacting a huge toll on individuals, families, communities, and societies across the world. The study of public communication is a key aspect for slowing the ...
Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

Calvo, Dafne; Cano-Oron, Lorena; Baviera, Tomás (MDPI AG, 2021-07)

[EN] Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model ...
Influence in the political Twitter sphere: Authority and retransmission in the 2015 and 2016 Spanish General Elections

Baviera, Tomás (SAGE Publications, 2018-06-01)

[EN] Candidates, parties, media and citizens have the same ability to post tweets. For this reason, mapping the dynamics of interaction among users is essential to evaluate the processes of influence in an electoral campaign. ...
Journalists' Ethical Responsibility: Tackling Hate Speech Against Women Politicians in Social Media Through Natural Language Processing Techniques

Iranzo-Cabrera, M.; Castro-Bleda, Maria Jose; Simon-Astudillo, I.; Hurtado Oliver, Lluis Felip (SAGE Publications, 2024-08)

[EN] Social media has led to a redefinition of the journalist's role. Specifically on Twitter, these professionals assume an influential position and their discourse is dominated by personal opinions. Taking into consideration ...
La estrategia del dato en una situación de crisis. Análisis de las comparecencias del presidente Pedro Sánchez y la percepción de los usuarios de la red social Twitter durante la crisis de la COVID-19.

Pérez Gómez, Antonio (Universitat Politècnica de València, 2024-09-02)

[ES] El liderazgo en tiempos de crisis requiere una comunicación coherente y de confianza, donde la transmisión de la verdad es fundamental. Las redes sociales han revolucionado la comunicación política al permitir a los ...
Mediatisation in Twitter: an exploratory analysis of the 2015 Spanish general election

Baviera, Tomás; Calvo, Dafne; Llorca-Abad, Germán (Taylor & Francis, 2019-07-01)

[EN] The mediatisation model in politics assumes that media conveys political messages between parties and citizenship, with the risk of promoting issues that frame the electoral content in terms of competition. These ...
Political conversations on Twitter in a disruptive scenario: The role of "party evangelists" during the 2015 Spanish general elections

Baviera, Tomás; Sampietro, Agnese; García-Ull, Francisco J. (Taylor & Francis, 2019)

[EN] During election campaigns, candidates, parties, and media share their relevance on Twitter with a group of especially active users, aligned with a particular party. This paper introduces the profile of ¿party evangelists,¿ ...
Redes sociales, elecciones y Generación Z: el uso de TikTok por parte de los principales partidos políticos de España para atraer al electorado más joven

Estudillo Rodríguez, Marta (Universitat Politècnica de València, 2024-10-08)

[ES] En la actualidad, la llegada de un nuevo electorado ha obligado a los partidos políticos a adaptar sus estrategias de comunicación para lograr atraer su atención y captar sus votos. Este cambio conlleva un mayor uso ...
Técnicas para el análisis del sentimiento en Twitter: Aprendizaje Automático Supervisado y SentiStrength

Baviera, Tomás (Universitat de Valencia, 2017)

[EN] Sentiment analysis on Twitter offers possibilities of great interest to evaluate the currents of opinion disseminated through this medium. The huge volumes of texts require tools able to automatically process these ...
Twitter and political information in the main digital media: The social network as a source of statements in the Trump era

Justel-Vázquez, Santiago; Fernandez-Planells, Ariadna; Victoria-Mas, María; Lacasa-Mas, Ivan (Ediciones Profesionales de la Informacion SL, 2018-09)

[ES] A través del análisis de contenido de una muestra de artículos de The New York Times publicados durante el primer año de legislatura del presidente de EUA, Donald Trump, la presente investigación cuantifica el número ...