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Facebook, digital campaign and Italian general election 2018. A focus on the disintermediation process activated by the web

Calò, Ernesto; Faggiano, Maria Paola; Gallo, Raffaella; Mongiardo, Melissa (Editorial Universitat Politècnica de València, 2018-09-07)

[EN] The digital media convergence has innovated all the information and communication channels. ICTs have adapted to the reticular structure, which can be interpreted as a paradigm of today's Network Society, invoking ...
Influence of candidate qualities and previous president performance in voting intentions

Ribes-Giner, Gabriela; Fuentes Blasco, María (Taylor & Francis: STM, Behavioural Science and Public Health Titles, 2014)

This article aims to measure empirically the influence of the main variables affecting the voting intention of the electorate, taking as reference the polls result obtained in the previous months of the 2008 American General ...
Redes sociales, elecciones y Generación Z: el uso de TikTok por parte de los principales partidos políticos de España para atraer al electorado más joven

Estudillo Rodríguez, Marta (Universitat Politècnica de València, 2024-10-08)

[ES] En la actualidad, la llegada de un nuevo electorado ha obligado a los partidos políticos a adaptar sus estrategias de comunicación para lograr atraer su atención y captar sus votos. Este cambio conlleva un mayor uso ...

Mostrando ítems 1-3 de 3