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Listar por palabra clave "Proactive market orientation"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Proactive market orientation"

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    A proactive market orientation for the postgraduate programs 
    Peralt Rillo, Agustín; Ribes Giner, Gabriela (Universidad Politécnica de Madrid, 2013-07)
    [EN] The present study aims to help universities to develop a proactive market orientation as the precedent for a successful innovation policy for their postgraduate programs through a deep review of the concepts of ...