Castellet Lathan, Santiago(Universitat Politècnica de València, 2023-09-14)
[ES] El avance tecnológico ha abierto nuevas formas de presentación de productos que pueden contribuir a mejorar los procesos de diseño y comercialización de los mismos. En este contexto, existen algunos estudios contradictorios ...
Cancela López, Noelia(Universitat Politècnica de València, 2023-11-02)
[ES] La Realidad Virtual (RV) se ha demostrado como una herramienta sumamente efectiva para evaluar productos, ya que reduce el tiempo y los costos asociados al proceso de diseño. Con los avances tecnológicos, han surgido ...
[EN] The availability and affordability of consumer virtual reality (VR) devices have fueled their adoption during the product design process. High fidelity virtual prototypes can be created more quickly and are more ...
Galán, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel(IMAI Software - International Journal of Interactive Multimedia and Artificial Intelligence, 2021-06)
[EN] Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ...
[EN] Most product evaluations rely on questionnaires to convert subjective data, or user opinion, to objective data. However, some users may feel. inhibited or unable to decide in cases where product differences are very ...
Palacios Ibáñez, Almudena(Universitat Politècnica de València, 2023-11-20)
[ES] Las técnicas de visualización innovadoras están transformando la presentación de productos y desempeñando un papel crucial en un mercado altamente competitivo. Las tecnologías de Realidad Virtual (RV) y Mixta (RM) ...
[EN] Fast-growing global markets are forcing companies to continuously re-assess customer needs when designing new products. Product evaluation is a critical task to ensure success, but it can require significant financial ...
[EN] Understanding consumer behavior is crucial for increasing the likelihood of product success. Virtual Reality head-mounted displays incorporating physiological techniques such as eye-tracking offer novel opportunities ...
[EN] This research aimed to analyse the influence of presentation means in assessing different household product characteristics and to study the influence of physical contact with the product on that assessment. To this ...
Felip, Francisco; Galán, Julia; Contero, M.; García-García, Carlos(MDPI AG, 2023)
[EN] Nowadays, the presentation of products through virtual reality and other online media coexists with traditional means. However, while some products may be perceived correctly in digital media, others may need physical ...