[EN] Purpose: To identify all types of sales force control systems in the academic literature, and to cluster the mediators between these controls and the performances, according to the AMO model (abilities, motivations, ...
Miguel Molina, María de; Benet, Alejandro(Editorial Universitat Politècnica de València, 2012-06)
[EN] The objective of this paper is to analyze the suitability of the systems used to control the
sales force: those that use the results as a reference and those that take into account aspects
related to the behavior ...
[EN] The impact from sales control systems on individual and organizational effectiveness has been a major issue for scholars since these systems were conceptualized by Anderson and Oliver and Jaworski. Salesperson behavioral ...