Buscar en RiuNet

Listar

Mostrando ítems 1-3 de 3

Marketing experiencial en el punto de venta. El caso de Lush Cosmetics

Fernández Morella, Claudia (Universitat Politècnica de València, 2024-09-12)

[ES] Cada vez somos más los que nos unimos a la compra online, ya sea realizándola nosotros mismos o con ayuda de alguien. Según asegura la CNMC (Comisión Nacional de los Mercados y de Competencia), España es uno de los ...
Multisensory Analysis of Consumer-Product Interaction During Ceramic Tile Shopping Experiences

Artacho Ramírez, Miguel Ángel; ALCANTARA ALCOVER, ENRIQUE; Martínez, Natividad (Brill Academic Publishers, 2020-01)

[EN] The need to design products that engage several senses has being increasingly recognised by design and marketing professionals. Many works analyse the impact of sensory stimuli on the hedonic, cognitive, and emotional ...
Recognizing shopper demographics from behavioral responses in a virtual reality store

Gil-López, Cristina; Guixeres Provinciale, Jaime; Moghaddasi, Masoud; Khatri, Jaikishan; Marín-Morales, Javier; Alcañiz Raya, Mariano Luis (Springer-Verlag, 2023-09)

[EN] The use of virtual reality (VR) technology in the context of retail is a significant trend in current consumer research, as it offers market researchers a unique opportunity to measure purchase behavior more realistically. ...

Mostrando ítems 1-3 de 3