[EN] The main purpose of this paper is to assess the patterns in the public discourse of successful chief executive officers (CEOs) in terms of performance, with the CEO's strengths and aspects to improve.
This paper aligns ...
Primo Aparici, Alba(Universitat Politècnica de València, 2022-10-14)
[ES] Hoy en día las redes sociales son uno de los mayores canales de comunicación y divulgación existentes. Por este motivo, cada vez son más las empresas que suman estas herramientas a sus campañas y estrategias de ...
Teruel, María Dolores; Viñals, María Jose(Universitat Politècnica de València, 2018-01-10)
[EN] Archaeological heritage is presented as a driven force of tourism in Mediterranean destinations. To obtain a balance between heritage conservation and tourism development is a challenge to achieve in ...
Radjabov, Odil; Terruel Serrano, María(Editorial Universitat Politècnica de València, 2024-07-10)
[EN] In the sophisticated global economy, cultural tourism plays an essential role in sustainable development principles, such as economic growth and cultural preservation. This article investigates strategic communication ...