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Listar por palabra clave "The Ecommerce Game(TM)"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "The Ecommerce Game(TM)"

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    Key factors influencing knowledge acquisition through game-based learning 
    Calza-Perez, Mauro; Pérez-Ruiz, Pilar; Enri-Peiró, Sandra; Martínez-Climent, Carla; Sánchez-García, Javier (John Wiley & Sons, 2024-05)
    [EN] This research enriches the current understanding of digital marketing knowledge acquisition through game-based learning (GBL). The study is based on a sample of 476 participants who provided data before and after ...