Saura, Jose Ramon; Ribeiro-Soriano, Domingo; Palacios Marqués, Daniel(Elsevier, 2021-10)
[EN] In recent years, strategies focused on data-driven innovation (DDI) have led to the emergence and development of new products and business models in the digital market. However, these advances have given rise to the ...
[EN] This article introduces the special section on leveraging user behavior and data science technologies for management. It reviews 12 articles and discusses their contribution towards establishing a new dynamic paradigm ...