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Listar por palabra clave "V-commerce"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "V-commerce"

Ordenar por:Orden:Resultados:

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    Recognition of Customers' Impulsivity from Behavioral Patterns in Virtual Reality 
    Moghaddasi, Masoud; Marín-Morales, Javier; Khatri, Jakishan; Guixeres Provinciale, Jaime; CHICCHI-GIGLIOLI, IRENE ALICE; Alcañiz Raya, Mariano Luis (MDPI AG, 2021-05)
    [EN] Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial to study behavioral patterns by offering the opportunity to infer customers' ...
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    The influence of virtual reality in e-commerce 
    Martínez-Navarro, Jesús; Bigné-Alcañiz, Enrique; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis; Torrecilla-Moreno, Carmen (Elsevier, 2019-07)
    [EN] The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual ...