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Listar por palabra clave "Virtual experience"

Mostrando ítems 1-2 de 2

How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age

Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis; Lamberti, Lucio (Emerald, 2024)

[EN] PurposeThis paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user's age in the context of destination marketing by exploring their impact on cognition (presence), ...
The influence of virtual reality in e-commerce

Martínez-Navarro, Jesús; Bigné-Alcañiz, Enrique; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis; Torrecilla-Moreno, Carmen (Elsevier, 2019-07)

[EN] The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual ...

Mostrando ítems 1-2 de 2