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Listar por palabra clave "luxury"

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El turismo de compras de lujo en La Comunidad Valenciana: promoción y desarrollo a través de la gestión de eventos de moda

Canut Domínguez, Andrea María (Universitat Politècnica de València, 2017-09-07)

Shopping tourism has not really taken off in Spain. The country is not perceived as a first choice destination for shopping: Spain stands behind some of its European neighbours, as the majority of tourists who visit Spain ...
Understanding the formulation of business strategy in luxury firms, a mixed methods research including external market factors and internal managerial perspectives

Millán Planelles, David (Universitat Politècnica de València, 2017-02-27)

Abstract This Thesis is a research about the concept of luxury and its relationship to strategic Management. Motivations. The driver behind the elaboration of this study is to explore the complexity involved in managing ...

Mostrando ítems 1-2 de 2