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Listar por palabra clave "4 P's of marketing"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "4 P's of marketing"

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    The extended marketing mix 
    Bravo Sellés, Milagros (Universitat Politècnica de València, 2016-07-06)
    This video focuses on the concept of extended marketing mix. More precisely, contents to be reviewed are as follows: concept of marketing and its origins, variables considered as the 4 P¿s of marketing and the variables ...