Such Aparicio, José Miguel; García-Fornes, A; Botti Navarro, Vicente Juan(Elsevier, 2013-11)
In e-commerce applications, vendors can construct detailed profiles about customers¿ preferences, which is known as buyer profiling. These profiles can then be used by vendors in order to perform practices such as price ...
Serrano, Emilio; Such, Jose M.; Botia, Juan A.; García Fornes, Ana María(Springer Verlag (Germany), 2014-01)
Agent-based electronic commerce is known to offer many advantages to users. However, very few studies have been devoted to deal with privacy issues in this domain. Privacy is of great concern and preserving users' privacy ...