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Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

Alcaide González, María Ángeles; Guadalajara Olmeda, María Natividad; De la Poza, Elena (Vilnius Gediminas Technical University, 2021)

[EN] Brands are the most precious intangible companies' assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was ...
Modelos de valoración de marcas del sector tecnológico y la responsabilidad social corporativa

Alcaide González, María Ángeles (Universitat Politècnica de València, 2020-03-23)

[ES] La presente Tesis Doctoral, desarrollada a modo de compendio de cuatro publicaciones, tiene como objeto el valor de las marcas del sector de las nuevas tecnologías y la sostenibilidad de las empresas propietarias de ...
The impact of corporate social responsibility transparency on the financial performance, brand value, and sustainability level of IT companies

Alcaide González, María Ángeles; De la Poza, Elena; Guadalajara Olmeda, María Natividad (John Wiley & Sons, 2020-03)

[EN] The companies are aware of the impact that disseminating their corporate social responsibility (CSR) performance has on how shareholders or investors perceive them. This work analyses if disseminating CSR results ...

Mostrando ítems 1-3 de 3