López Navarro, Rocío(Universitat Politècnica de València, 2017-10-27)
.The aim of this study is to know the fresh fruit consumer behavior. A Food lifestyles segmentation based in Food-Related Lifestyle framework through cluster analysis has been performed.
Four segments have been obtained: ...
Bernabéu, R.; Olmeda, M.; Díaz, M.(Universitat Politècnica de València, 2005)
[EN] This paper covers a dual objective. On the one hand, the relative importance was determined of the wine attributes that influence the formation of consumer preferences in Castilla-La Mancha. On the other, consumer ...