Miguel Molina, María Blanca de; Chirivella González, Vicente; García Ortega, Beatriz(Springer Verlag (Germany), 2015-11-25)
[EN] This paper analyses the philanthropic behaviour of companies listed on four
stock markets: the IBEX 35 (Spain), CAC-40 (France), DAX-30 (Germany) and AEX-25
(Netherlands). A bibliometric method was used to obtain ...
[EN] The paper analyses why and how hotel groups become involved in their communities through philanthropic activities. The analysis focuses on hotel groups with brands in the luxury, upper upscale, and upscale segments. ...