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Listar por palabra clave "Entrepreneurial marketing"

Mostrando ítems 1-2 de 2

Customer relationship management and its impact on entrepreneurial marketing: a literature review

Guerola-Navarro, Vicente; Gil Gómez, Hermenegildo; Oltra Badenes, Raúl Francisco; Soto-Acosta, Pedro (Springer-Verlag, 2022-06-13)

[EN] Entrepreneurship is one of the business forces with the greatest power to transform today's society, due to its ability to discover and take advantage of new opportunities to satisfy customer new and changing needs ...
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

Saura, Jose Ramon; Palacios Marqués, Daniel; Ribeiro-Soriano, Domingo (National Council for Small Business Management Development, 2023-05-01)

[EN] The development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companies. These companies ...

Mostrando ítems 1-2 de 2