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Listar por palabra clave "Experience map"

Mostrando ítems 1-2 de 2

Experience Map and Empathy Mapping: a Tool to Getting Inside a Customer Head

Martínez Gómez, Mónica; Berna Escriche, César (2023-07-06)

In this article we will present the basic features of experience map and empathy mapping and their possible practical applications, in order to provide a guide to uses them as tools to get inside the customer's head.
The Vitruvian Man of Leonardo da Vinci as a model of innovative entrepreneurship at the intersection of business, art and technology

Remund, Mariella C.; Peris-Ortiz, Marta; Gehrke, Hans-Jurgen (SpringerOpen, 2017)

[EN] The vital role of entrepreneurship for economic growth and its impact for job creation in mature and developing economies is widely recognized and quantified (OECD, Entrepreneurship and Business Statistics, 2015). According ...

Mostrando ítems 1-2 de 2