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Listar por palabra clave "In-store signane"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "In-store signane"

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    Measuring Retail Visual Cues Using Mobile Bio-metric Responses 
    Dishman, Paul; Groves, Joshua; Jolley, Dale (Editorial Universitat Politècnica de València, 2018-09-07)
    [EN] This research provides the results of a comprehensive in-store study that utilized eye tracking to determine the initial eye attractiveness of signage and displays used in a Toyota retail dealership. Potential car ...