[EN] Knowledge management (KM) involves learning from past experiences to avoid or correct scope misalignments, quality deviations, safety problems, time delays and/or cost overruns. KM is frequently materialized as a risk ...
Alcaide González, María Ángeles; Guadalajara Olmeda, María Natividad; De la Poza, Elena(Vilnius Gediminas Technical University, 2021)
[EN] Brands are the most precious intangible companies' assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was ...
Pacheco Rodriguez, Miryam Gabriela(Universitat Politècnica de València, 2022-09-06)
[ES] La comunicación organizacional como un componente empresarial ha cobrado mayor relevancia en la estructura de los activos intangibles que dispone una entidad, pero la realidad es que aún son muchas las instituciones ...