Seva Victoria, Carmen Lavinia Laura(Editorial Universitat Politècnica de València, 2015-05-18)
[EN] After years of Japanese animation’s silent improvement, a TV series emerges with such dimensions, in its production and marketing plans, that it has become impossible to ignore by the mainstream Western audience. ...
Castello-Sirvent, Fernando; García-García, Juan Manuel(Elsevier, 2022-01)
[EN] This article explores the communication strategies of the main European think tanks who specialise in international economic policy through a study of their linguistic heterogeneity. For this purpose, a fuzzy-set ...
González-Ferriz, Fernando; Sánchez-García, Javier; Garrigós Simón, Fernando José(Universidad de Jaén, 2020)
[ES] La estrategia de marketing internacional es una de las variables más importantes entre los factores que determinan el resultado de una empresa exportadora. Este trabajo pretende profundizar en el tema mediante el ...