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Projects with added value to increase competitiveness and student satisfaction.Case study: The renewal of the BA in Advertising and Public Relations. University of Girona

Simón, Jordi; Mirabet, Sílvia; Fernández, Joaquim (Editorial Universitat Politècnica de València, 2020-05-06)

[EN] This communication is aimed at describing the measures implemented in the new BA of Advertising and Public Relations at the moment of redefining its curricular design to make it more appealing and according to the ...

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