Musté Ferrero, Paloma; Stuart, Keith Douglas Charles; Botella Trelis, Ana Paloma(Elsevier, 2015)
This article analyses the linguistic choices realized in a corpus of brand slogans. Our main hypothesis is that these choices are determined by the socio-semantics of two factors: repetition and variation. Repetition and ...
Carrió Pastor, Mª Luisa(Ediciones Universidad de Salamanca, 2015-06)
[EN Communication in a specific setting should be carried out efficiently since
language miscomprehension can prevent the message from reaching the audience
adequately. More specifically, the correct use of particular ...