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Listar por palabra clave "Mobile/cellular phones"

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An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping

Miranda Gumucio, Luis Fernando; Gil Pechuán, Ignacio; Palacios Marqués, Daniel (Springer Verlag (Germany), 2013-12)

This study uses empirical data to identify the reasons that lead customers to discontinue their association with a cell phone company, along with aspects that foster customer loyalty with a view to strengthening business ...

Mostrando ítems 1-1 de 1