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Listar por palabra clave "Neurophysiological measurement"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Neurophysiological measurement"

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    The background music-content congruence of TV advertisements: A neurophysiological study 
    Ausin, Jose M.; Bigné, Enrique; Marín-Morales, Javier; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis (Asociación Europea de Dirección y Economía de la Empresa, 2021-08)
    [EN] Music affects viewers¿ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects¿ brains during exposure to television ...