[EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks ...
Peris Blanes, Àlvar; Baviera, Tomás; Cano-Orón, Lorena(Sociedad Española de Periodística, 2017)
[EN] This study analyses appearances by political candidates on infotainment television, as well as the emotional response elicited by these appearances among Twitter users during the pre-campaign season for Spain¿s 2015 ...