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Listar por palabra clave "Practical requirements for omni-channel attribution"

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Attribution modelling in an omni-channel environment - new requirements and specifications from a practical perspective

Nass, Ole; Albors Garrigós, José; Gil Gómez, Hermenegildo; Schoeneberg, Klaus-Peter (Inderscience Publishers, 2020)

[EN] How much am I, the customer, currently worth to a company? The answer to this question is very important for the marketing team but difficult to obtain. In an omni-channel environment, the degree of complexity for ...

Mostrando ítems 1-1 de 1