Alcantara Alcover, Enrique; Artacho Ramírez, Miguel Ángel; Martínez Guillamón, Natividad; Zamora Alvarez, Tomas Augusto(Elsevier, 2014-06)
Companies willing to enter into the experience economy have available procedures for experience design and evaluation but not for strategic decision-making on what experiences to incorporate into their offering. This study ...